Sales marketing and procurement

This section summarises the occupations that have been added and removed from the Sales, Marketing and Procurement occupational map as a result of the consultation and responds to additional comments that were submitted.

Breakdown of respondents

sales response graph

 

Summary of responses

Respondents proposed the following occupations for inclusion on the map, and after analysis, they have been added:

  • Sales Manager (Level 5)

15.2 The following occupations were proposed for inclusion; however, Institute and route panel analysis concluded that they were likely to be addressed by existing standards or those under development:

  • Sales Merchandiser
  • Head Merchandiser
  • Digital Marketing Specialist
  • Market Research Analyst

The following occupations were proposed for inclusion; however, Institute and route panel analysis concluded that there is insufficient evidence at this time for these to be considered as occupations for the development of apprenticeship standards:

  • Brand Manager
  • Buyer
  • Visual Merchandiser
  • Consumer Insights Analyst
  • Contact Centre Operations
  • Product Manager
  • Online Marketing Manager
  • Tour Guide
  • Consumer Insights Analyst

As referenced above, respondents suggested that Floristry should not sit on this occupational map. Following consultation with the respective route panels, this occupation has been moved to the Agriculture, Environmental and Animal Care map. However, the Sales, Marketing and Procurement route panel will continue to provide feedback on this standard.  

Also, as previously referenced, respondents identified that Digital Marketer (Level 3), Digital Marketer (Level 6) and IT Technical Salesperson did not belong on the Digital occupational map. The respective route panels agreed that both these should move to the Sales, Marketing and Procurement map.  The Digital route panel will continue to provide feedback on the digital content of this standard.  

Further comments

Respondents suggested the titles of clusters in the Procurement Pathway be reviewed, to ensure they are using the correct terminology and reflect current practice. Following the Institute and route panel’s analysis, there was agreement with this suggestion and they have been re-titled as follows:

  • Procurement Officer - applies key tasks associated with the work of procurement and supply.
  • Procurement Manager - provides advice and guidance to key stakeholders on the performance of organisational procedures and processes connected with procurement and supply. Develops, improves and fulfils organisational and functional objectives in procurement and supply.
  • Procurement Professional - formulates direction and advice, manages change, and leads and influences both internal and external stakeholders in procurement and supply.